Legal
Privacy Policy
Last updated: October 2026
This policy explains how Serpwarden (“we”) processes personal data collected through become-top-one.com. We provide business-to-business marketing and brand-protection services and this site is intended for business users.
What we collect
- Enquiry data you submit in our forms: name, work email, company, website, optional phone or messenger handle, and the details of your request.
- Campaign data: the page you landed on, referrer and advertising parameters (such as UTM tags and click identifiers) so we know which campaign brought an enquiry.
- Usage data: if you consent, analytics and advertising cookies set through Google Tag Manager measure site performance and conversions.
Why we use it
- To respond to your enquiry and prepare a proposal - based on steps taken at your request before entering into a contract.
- To manage our sales pipeline and measure which campaigns work - based on our legitimate interests.
- Analytics and advertising measurement - based on your consent, which you can withdraw at any time.
We do not sell personal data and we don't use your enquiry for unrelated marketing without your permission.
Who receives it
Enquiries are stored in our customer relationship management (CRM) system and may trigger internal notifications. These providers act as our processors. Analytics and advertising measurement are provided by Google when you consent. Some providers may process data outside your country; where required, appropriate safeguards such as standard contractual clauses apply.
How long we keep it
Enquiries that don't lead to a contract are kept for up to 24 months and then deleted. Client data is kept for the duration of the relationship and as required by law.
Your rights
Depending on where you live, you may request access, correction, deletion, restriction or portability of your data, and object to processing. You can also complain to your local data protection authority. To exercise your rights, contact [email protected].
Cookies
Strictly necessary storage keeps the site working (for example, remembering your cookie choice). Analytics and advertising cookies load only after you allow them in the cookie banner.
Changes
We may update this policy; the date at the top shows the latest version.